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How to Use Your Brand Photos

Updated: Nov 16, 2023

Your photoshoot has been wrapped up, and you've just received a gallery full of gorgeous images - now what??


Personal branding photos are incredibly versatile, but if you're short on ideas of how to make the most of your images, read on...



PROFILE IMAGES


Using the same profile image across all of your accounts is a must for brand consistency. Don't limit your updates to social media - think of anywhere you are asking to upload a logo or image.

  • Email signature

  • Directory listings

  • Group memberships

  • Your Google/Microsoft accounts

  • Whatsapp

  • Zoom

  • Your podcast

  • CRM / project management apps (especially those shared with clients)


 

SOCIAL MEDIA TEMPLATES


Use your brand photos to create a fresh set of graphic templates to use on your social media platforms. Canva has an excellent range of templates you can easily adapt, or make your own from scratch.


Upgrade to a Pro account for the ability to change or remove backgrounds and get even more design flexibility with your photos.


Not sure what I mean? Check out this great example on Instagram from @theVAFoundry using the same brand image of virtual assistant coach Sam two different ways.





 

ON YOUR WEBSITE


Audit each page of your site to see where you can utilise your new images. At the very least, you should make sure there's an up-to-date photo of you displayed prominently on both your homepage and about page.


Graphic designers Sons of Serif made use of a mix of different types of brand photos on the About page of their website, showcasing their work and office, as well as a bit of personality.



 

BLOG POSTS


Create an author bio for your blog by combining one of your brand photos with a short blurb about what you do. Add it to the bottom of all of the existing posts on your website and any guest posts you do in the future.



 

MORE SOCIAL MEDIA IDEAS


Carousel posts are trending right now, and what better way to show off a selection of your new brand photos? Use a Canva template to create a carousel post reintroducing yourself to your audience or showing off one of your services.


Pinterest - Use your photos to create a series of Pins linking to valuable content on your website.


Google business profile - Google gives you options to add specific images, like a profile and your logo, but did you know you can add all sorts of images to your business profile? According to searchengineland.com businesses with more than 100 images on their Google profile get 520% more calls, so keep adding!

 

PRINT OPTIONS


Business Cards - Your face is all over your online presence, but have you thought of putting it on your business cards? Adding a great photo of you to your business card design not only helps people remember you, but increases the know, like, trust factor.


Thank You / Referral Cards - Have a set of cards printed using your new brand images that you can hand out (or post!) to new and valuable clients. In this digital age so many businesses forget about snail mail - make it your point of difference and create a lasting impression!


 

Did you find these ideas helpful?


Connect with me on Facebook / Instagram / LinkedIn for more great tips and inspiration, or check out my brand photo portfolio HERE.

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