July 2021

DiSTiNCT Fashion Concepts

SHOPIFY REDESIGN + BRAND PHOTOS

about

DiSTiNCT is a fashion concepts store based in Ōhope Beach, NZ specialising in boutique fashion and homewares from brands with a conscience.  Their website was set up on Shopify several years ago and was in need of fresh look, as well as addressing some technical issues. 

In conjunction with the site refresh, they needed shop functionality set up on their social media platforms and new branding photos for use on both the website and socials.

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DiSTiNCT-before-product-page.jpg

before

Images were inconsistently sized and there were no clear call to actions on the home page.  

The header menu was extensive and overwhelming, and some of the dropdown menus were being cut off as they were too large.

The client wanted to make the site easier to navigate, while still highlighting some of their more popular brands. 

 

We also discussed introducing consistent formatting across the site, to a font that worked better with her logo and generally tidying the site up a bit. 

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  finished product

Distinct Fashion Concepts Ohope-3.jpg
Explore menu.jpg

explore...

Shop menu.jpg
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Brands menu.jpg
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shop...

brands...